Raena
Creator Circle

Make videos that pay you £0 every single day, and make women feel beautiful.

Without being an influencer.

SCROLL BELOW TO FIND OUT EVERYTHING YOU NEED TO KNOW ↓
How it works

Most brands pay you once. We pay you for as long as it runs.

The usual deal is £150 for a video. They keep it, you move on, that's the end of it. Ours works differently.

1
We send you the piecesFree, and yours to keep.
2
You film, and upload to TrybeNothing goes on your own page. Trybe is where everything lives: submissions, your stats, your money.
3
We approve it and run it as an adUsually within a day or two. The ad finds the audience, so you don't need followers.
4
You find out exactly why it did what it didEvery video, win or lose: where people dropped off, which line landed, what to try next. You get good fast when you're not guessing.
5
You get 10% of every sale it makesTrybe pings you the moment one comes in, and you can watch it live.
6
You're paid every 7 daysAutomatically, straight to your bank. Nothing to chase.

A good ad runs for months. That means you get paid every single day it's running, whether you're at work, out with friends, or asleep.

If one of your videos sells £650 of pieces a day…
£65
you make, every day it keeps running
That's £1,950/month from one video.
That's one video. You can have as many running at once as you can make, and we don't cap any of it. So don't stop at one.
What you're selling

She bought it because it's stunning…

The Bella Necklace: Inspired by a vintage designer piece, the £23,821+ one a certain supermodel wears with everything. Ours looks the same. It's waterproof and it won't tarnish or go green, so you never have to take it off. It's sold out 24 times.

Heads up: new Meta rules

Three things that now get a video rejected

Her face.No photos or clips of Bella Hadid anywhere in your video, not even for a second.
Her full name.Don't say Bella Hadid, and don't put it in your on-screen text or captions. Calling it the Bella necklace is fine, that's its name.
The designer brand.Don't say or write Bulgari (or Bvlgari), in any form.

This is catching old ads too, not just new ones. If you've already made a video that does any of these, please cut that bit out or re-record the line and re-upload it to Trybe. Sorry, we know that's a pain.

Say it like this instead
  • “It's inspired by that vintage designer one you'd have seen a certain supermodel wearing all the time.”
  • “It's inspired by that vintage designer piece a certain supermodel wears all the time.”
  • “So it's this dupe of that vintage designer piece a certain supermodel wears all the time.”
  • “Tons of celebrities wear the designer version, and this is literally a fraction of the price. It's gone viral loads of times.”
  • “The original's a vintage designer piece worth over $20,000.”
  • “You'll have seen that supermodel wearing the original everywhere.”

But the weird thing we found out

Men always comment on it.That's the one thing that kept coming up in the reviews and DMs. Their husband compliments it. A random man in a coffee shop says something. Which is strange, because, not sure if you've noticed, but men don't notice anything. Especially not jewellery.
Turns out it's called the red effect.Loads of research shows men are subconsciously attracted to the colour red. And because the Bella has this gorgeous red stone sitting right near your face, it's about the perfect way to have that working for you without being obvious about it, like a red dress or red lipstick would be.
We didn't design it for that.It just explains every DM, comment and review we get.

The story that keeps working

It's the story our customers keep telling us, and it's the structure that wins. Told in this order, every time.

1
You bought it because it's gorgeous. That was the whole reason.
2
Then men started saying something. Your boyfriend, a stranger in a coffee shop, a guy at dinner.
3
Which is strange, because men don't notice anything. Especially not jewellery.
4
So you looked it up (or a friend did), and found out about the red effect, which you'd never heard of.
5
You find it funny, and you're not fussed either way. You bought it because you loved it, and you still do.
Two rules from everything we've learned. One: she bought it because it's gorgeous, and never expected the compliments or knew about the red effect. Two: the red effect is in every video. Skip the first and it's never worked. Skip the second and it's a nice video that doesn't sell.
How to make one that pays you daily  (for months)

There's no course to sit through. There's just what's working.

Two ways are working right now. Copy one of them for the best chance. If you've got your own idea you think will work, go for it. These are just the shortest route.

Tap any ▶ to watch an example
The first wayProof first
The video opens on a clip of a man complimenting the necklace, before you've said a word. Then you tell the story: you bought it because it's gorgeous, but men kept commenting on it, and you found out the real reason why.
Why
She's just watched a man notice the necklace, so you don't have to prove anything. The rest of the video is you explaining what happened and how you never expected it. Most of our winners start this way.
Example
A guy walking past on the beach: "Excuse me, I love your necklace." "Aw, thank you." He walks on. Then you start: "So all my friends keep asking about this necklace…"
How to use it
Who'd notice it in your life? Your partner across the table? A stranger somewhere you'd love to be?
No man to film?Not a problem. Use one of our clips (a man complimenting the necklace) on the front, or ask us to make one for your story. Scroll down to "Use one of our clips".
The second wayThe story
Open with something slightly crazy that happened because of the necklace, in one line. "I got banned from Starbucks because of a necklace. Let me explain." Then tell the story, and save the reason it happened (the red effect) for the end.
Why
She's there for the gossip, not the necklace, so she doesn't feel sold to. But the story can't be told without it, so on the way she hears why you bought it, that men always comment on it, and, right at the end, why. She leaves believing the red effect, thinking she just heard a funny story.
Example
"Okay, this is genuinely the most embarrassing thing that's happened to me all year. I got banned from Starbucks because of a necklace. Let me explain…" Tap ▶ to watch it.
How to use it
What's the most ridiculous thing that could believably happen because a man couldn't help commenting on your necklace? Enough drama to make her stay, nothing really negative like losing your job, and you're the innocent one.

Five things every winner does

Whichever way you tell it, these are in every winner.

1
Open a loop
Your first line makes her go "wait, what?" and promises her the answer. Then don't give it until the end.
Why
She feels like she has to watch the whole video to find out why, and you don't tell her until the end. Everything in between gets heard while she waits (why you bought it, the red effect, all of it).
Example
"…this keeps happening, and I've finally worked out why." / "I got banned from Starbucks because of a necklace. Let me explain."
How to use it
Does your first line make her go "wait, what?", and promise her the why?
P.S.
You can use more than one open loop to really keep her watching till the end. Just don't overdo it ;)
2
Why you bought it
Early on, make it clear you bought it because it's gorgeous (it's the one that supermodel's always wearing), not for the attention. Add a real reason if you've got one (the trip, the dress).
Why
Two jobs. It gives her a reason to want it that has nothing to do with men. And it makes the compliments a surprise, which is the only way the story works. If she thinks you bought it to get noticed, the whole video sounds like fishing.
Example
"It's inspired by that vintage designer one a certain supermodel wears all the time, you know, with the red stone. Gorgeous, I know. Ordered it the second I saw it because we were leaving for Rome five days later."
How to use it
Why did you actually want it? The trip, the dress, your birthday, saved on Pinterest for a year?
3
One moment, then it kept happening
Tell one moment properly, then say it kept happening with other men, which is why you looked it up.
Why
One real moment is believed. "Five guys said something" isn't. But if it only happened once, there's no reason to look into it.
Example
"This guy on the beach stops, turns round and says he loves it. Then again at dinner. Then a random guy at the bar. So obviously I had to look it up." Or your mate did, which works even better.
How to use it
Where were you, what did he say, and what happened next time?
4
The red effect, said lightly
Explain it in two sentences, mention there's real research, and say it like you don't need it.
Why
The research makes it believable. "Apparently" stops it sounding like a study. And the "I don't really care" energy is what every winning voice has. The moment it sounds like it means a lot to you, it stops working.
Example
"Apparently it's scientifically proven, some evolution thing. You know how veiny forearms do something to us? Red is that for them."
How to use it
Your own way of explaining it, as long as a twelve-year-old would get it just as fast.
5
End like a story, not an advert
Where it's from, link below if she wants a look, one light nudge, then done.
Why
The second it sounds like selling, it's an advert. Brand name at the end, never the start.
Example
"It's from Raena Stones, I'll link it below. It was sold out when I last looked and they seem to sell out all the time. Oh, and it's waterproof, I've not taken it off."
How to use it
How would you tell a friend where you got it?

Things we've tried that don't work

The same rules from the other side. Every one of these was well made. None of them sold.

Promising more than a compliment.A date, a boyfriend, a fixed marriage, "feeling like myself again". Small is believable. Bigger and she stops believing all of it.
Starting from a low.Breakups, "he never notices me", "I haven't felt myself lately". She's on her phone to switch off, and she'd rather watch a woman already having a good day.
Buying it for the attention."I got this to get noticed", "I wanted to test it on him", "I'd been looking for something to help". She bought it because it was gorgeous, full stop. The compliments were a surprise she never needed. And when they happen, it's never a problem: she's pleased, he's lovely, everyone gets on with their day.
Study these

Our real ads. The ones that sold, and the ones that didn't.

Swipe through. Tap any one to see why it won or lost, and what to take from it. Heads up: some of the older ones below mention Bella Hadid or Bulgari, or show her face. That was fine when they ran, but Meta now rejects any video that does, so leave those bits out of yours.
Tap a card to open it. Swipe for more.

Make it yours

You've seen what works and what doesn't. Now make it your own.

Think of it as a rom-com moment. The guy you'd fancy compliments you, in exactly the situation you'd want it to happen in. Then he walks off and leaves you to your day. You never finish the story, so she gets to imagine what happens next. That's the feeling you're making: the start of a film, where it might finally be her turn.

Change the man, not the story
It's the fastest way to a new winner. Your boyfriend. A stranger on holiday. A cowboy. A surfer. A rugby lad. Whoever your lot fancy. Same story, different man, and it reaches women who never wanted the last one.

Holidays, dinners and nights out have worked best for us, because every woman can picture herself there. But if you've got your own dream scenario, the one you'd actually want it to happen in, go for it. Yours will feel more real than anything we could write.

How it should look and sound

Then, when you film it.

Phone in your hand, or propped on the counter. Never a tripod.
Somewhere real. Walking, in the car, in bed, doing your makeup.
Daylight, no ring light. Polished looks like an advert.
Slower than feels natural.
Like you're telling a mate something funny, and you don't mind if she believes you.
A line of text over the first second. Most people watch muted, and that line is what makes them turn the sound on.
Subtitles on, kept inside the safe zone. Proxima Nova if you have it, otherwise a clean bold sans.

Keep it in the safe zone. Instagram lays its own buttons and captions over the top and bottom of every video, and down the right-hand side. Keep your face, the necklace and any text inside the green area, or it gets covered.

No man to film? Use one of our clips.

Clips of a man complimenting the necklace, ready to go on the front of your video.

A few from the library
Use one of oursPick a clip, film your story, put it on the front.
All our clips
Or ask for oneTell us the story and the man, we'll make it.
Request a clip

If you can film the real thing, keep the sound on. Those are the best ones we get.

Start

Now go and make one.

Film it today, upload it to Trybe, and post it in the group so we can tell you what worked.

Before you upload, five things:

1
A man notices it in the first few seconds, or your first line is something she has to stay for
2
You said early on why you bought it (it's gorgeous, it's the one that supermodel wears), without saying her name or the designer brand
3
One thing that happened, told properly, then it kept happening, then “apparently…”
4
The biggest promise in the video is a compliment
5
It sounds like you’re telling a mate something funny, and you don’t mind if she believes you

Everything above is just what's working right now. If you've got your own idea for something great, do it. Those are usually the ones that end up working best.

Open Trybe
Raena Creator Circle